Axiomspacegear.stran.store, the official online merchandise store for Axiom Space, has become a key player in the space-themed retail market. Founded in 2016, Axiom Space is a trailblazer in human spaceflight and the creation of the world’s first commercial space station. Their online store, however, focuses on providing space enthusiasts with a wide variety of space-themed merchandise, including accessories, apparel, gear, bags, and more.
As the merchandise industry comes with its unique challenges, Axiomspacegear sought to enhance its online presence, streamline customer experience, and overcome specific obstacles in its eCommerce operations. In doing so, Axiomspacegear turned to Zest Logic to create a more seamless, efficient, and engaging platform to meet its growing demands and offer an optimal shopping experience for customers.
Objectives
Axiomspacegear had specific goals they wanted to achieve to overcome the challenges inherent in the space merchandise market. These objectives included:
Performance Enhancement
Axiomspacegear sought to significantly improve the website’s performance to provide customers with a smoother, faster, and more engaging shopping experience. A seamless interface was a priority, particularly to ensure users could navigate the site with ease and speed.
Order Approval Logic
The company required a more robust order approval process to handle orders made at company cost. This was necessary to avoid complications and delays in processing these orders, ensuring efficiency and accuracy in the approval flow.
Single Sign-In Corporate Login
Axiomspacegear needed to implement a single sign-in process for corporate customers. This would streamline the purchasing process, allowing corporate clients to access their accounts and make purchases quickly and securely.
Authorized Customer Checkout
The company wanted to eliminate guest checkout options, ensuring that only authorized customers could make purchases. This added an extra layer of security and enabled better control over transactions, particularly for corporate clients.
Solution
To meet these objectives, Axiomspacegear opted for a Magento Progressive Web App (PWA) solution. PWA technology offers the best of both worlds—delivering a native app-like experience with the power and flexibility of Magento. This solution allowed the website to be both fast and engaging, offering customers the convenience of an app while being accessible through a browser.
Advantages of Magento PWA:
- Speed and Performance: PWA technology optimized the online store’s speed, ensuring quick load times and a seamless shopping experience.
- Native App-Like Features: The solution offered features such as offline access and push notifications, enhancing user engagement and interaction.
- Improved User Experience: PWA optimized the website’s stability and overall user experience, making the store more reliable and responsive.
Implementation
The implementation of the Magento PWA solution involved several innovative strategies to meet Axiomspacegear’s specific needs:
Hybrid Checkout Solution
While most store pages were built using PWA, the checkout page was designed using native Magento logic. This hybrid approach ensured that the user experience remained seamless while still utilizing the best features of both PWA and Magento.
Enhanced Order Approval Process
A new function was introduced to notify responsible users of pending orders that required approval, streamlining the order processing workflow and improving operational efficiency.
Corporate Login Integration
The integration of single sign-in functionality allowed corporate customers to access their accounts with ease. This made the checkout process quicker and more convenient for business clients, eliminating the need for multiple logins.
Authorized Customer Checkout
To enhance security and ensure exclusive access to products, guest checkout was disabled, allowing only authorized users to make purchases. This restriction ensured that all transactions were monitored and tracked, benefiting both Axiomspacegear and its customers.
Results
The implementation of the Magento PWA solution led to significant improvements for Axiomspacegear:
- Enhanced Performance: The website's speed, stability, and overall user experience saw a marked improvement, contributing to higher customer satisfaction and engagement.
- Efficient Order Approval: The new order approval logic made the approval process smoother and faster, reducing delays and errors in order fulfillment.
- Seamless Corporate Login: The integration of single sign-on for corporate customers simplified the purchasing process, improving convenience and efficiency for business clients.
- Secure Authorized Checkout: Disabling guest checkout strengthened the website’s security and ensured that only authorized users could make purchases, adding an extra layer of exclusivity.
Overall, Axiomspacegear’s collaboration with Zest Logic and the implementation of the Magento PWA solution resulted in a more robust, high-performance eCommerce platform. The website overhaul not only addressed the company’s specific objectives but also enhanced the overall shopping experience for Axiom Space’s dedicated fanbase.
Conclusion
Axiomspacegear's commitment to innovation and customer satisfaction is reflected in the success of this project. By embracing Magento PWA technology, the company has significantly improved both its eCommerce operations and user experience, positioning itself for continued growth in the competitive space merchandise market.
